Gen Z, the age group between 15 and 24 years old, is an influential and important audience for the entertainment industry to reach. According to Parrot Analytics’ Audience Solutions, Gen Z makes up 27 ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. This article is more than 2 years old. Gen Z is expanding ...

Using Parrot Analytics’ Audience Solutions we can see the age and gender profile of the audience for shows and movies. Often a title will have a relatively balanced audience, but for this analysis ...