The advertising and marketing world has moved on from the quintessential short-form versus long-form debate. The new reality, as articulated by Shubha Pai, head of brand solutions at Google, is that ...

At the e4m Connected TV Conference held in Mumbai on June 11, Shubha Pai, Head of Brand Solutions at Google India, delivered an impassioned keynote on how YouTube was shaping what she called the "next ...

YouTube is seeing significant growth on connected TVs in India, with Shorts on CTV more than doubling year-on-year and reaching over 650 million logged-in users. Shubha Pai, head of brand solutions ...

In an era where sports consumption is rapidly evolving, cricket—India's beloved pastime—is finding audiences even beyond the boundaries of the field. No longer confined to the traditional limits of ...