Analysts remain bullish on Amazon.com Inc. AMZN ahead of this year’s Prime Day, with Bank of America saying the retail event ...

Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, bridging the gap between its Echo devices, mobile app, and consumer desktops. The web portal ...

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

A new version of Amazon's Alexa could soon be available. Reuters, citing people with "direct knowledge of the company's plans," reports Amazon is planning a "major revamp of its decade-old ...

Amazon has finally taken the wraps off its AI-enhanced version of Alexa, called Alexa Plus. The new version of Alexa is powered by a mixture of LLMs and integrations that reach across news partners ...

Amazon is turning to AI startup Anthropic to power the online retailer’s revamped Alexa when it’s released in October — rather than using its own artificial intelligence, five people familiar with the ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Sept 20 (Reuters) - Amazon.com Inc (AMZN.O), opens new tab on Wednesday unveiled a slate of new and refreshed devices and updated its Alexa voice assistant with generative artificial intelligence to ...

Amazon is bringing Alexa.com back from the dead in a new avatar at CES 2026, making it another home for Alexa+. To recall, Alexa+ was introduced in February 2025. It reached 1 million users by June ...