Dentsu Aegis Network’s Isobar sits on the blurring continuum between agency and consultancy. Launched in 2000 under the name Roundarch as a joint venture between WPP, Deloitte and BroadVision, Isobar ...
Dentsu Australia is folding digital experience agency Isobar into a consolidated customer experience practice (CX) under the Merkle brand, while its creative team will move under BWM. The move forms ...