Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Wedbush’s travel data for the quarter ending in September has shown that near-term lodging trends are more negative compared ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior ...

The marketplace has undergone a dramatic shift in the past decade. Traditional brand loyalty—once the gold standard of consumer behavior—has been challenged by a new priority: convenience. Millennials ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...