Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some ...

If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics. Before we ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Throughout my experience, I’ve observed that many ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. When it comes to measuring the outcomes of these strategies, though, there are common SEO ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...

Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn't be where you stop. In this post, we'll cover some of ...

If you haven't seen Danny Sullivan's post in response to one of my critiques on a track that took place at the SES Conference on Day Three, then check it out. This post is actually not in response to ...