In digital marketing, few concepts are as over-discussed and under-applied as the customer journey. We all nod along when someone brings up “awareness, consideration, decision.” We nod again when ...

From competitive research and content creation to on-page optimization and campaign automation, AI is revolutionizing the way we approach SEO. SEO professionals are now leveraging AI technology to ...

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It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta ...

Snap is introducing a new tool called Snapchat Trends that provides a public overview of the most popular keywords currently in use on the app. Accessible via the company’s website, you can use the ...