Did the audio content creation and distribution company led by Mary Berner secretly share proprietary radio station ratings data with Eastlan Ratings, the lone alternative to Nielsen Audio in small ...
Nielsen has filed counterclaims against Cumulus Media, alleging breach of contract for sharing confidential ratings data with ...
The countersuit claims that while Cumulus was “stringing Nielsen along” during renewal negotiations for this year, it was ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
Cumulus Media has filed a sweeping federal antitrust lawsuit against The Nielsen Company, accusing the ratings giant of “coercive conduct, strong-arm negotiation tactics, and restrictive terms” that ...
Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...
Roku’s CTV devices account for more than 21% of total TV viewing, according to Nielsen’s research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its ...
Nielsen’s latest CMV data shows the Milano Winter Olympics will skew younger and higher-income in Australia, with strong ...
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