We’ve seen this popular Filipino ingredient on menus all over the U.S., but what is ube exactly?

Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social media sensation.

My name is Rekaya Gibson. And I’m obsessed with ube. Ube is a purple yam native to Southeast Asia and commonly used in Filipino cooking. It has a mild sweet taste that reminds me of sweet potato. I ...

In this era of eye-popping social media, colorful foods have been trending. We’ve celebrated matcha, dragonfruit, even butterfly pea tea—and now full attention is swinging toward ube. Cultivated and ...

"After identifying the trend, it took about three times longer than usual to secure the necessary ingredients. Because fresh ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Ube Joe-Joes ($3.69) – Trader Joes makes Joe-Joes in a several flavors, including Ube. For those who don’t know, Joe-Joes are sandwich cookies like Oreos. I expected a simple vanilla sandwich cookie ...

CEBU CITY, Philippines—If you have been on TikTok or Instagram lately, then you have definitely seen that bright, almost glowing purple color in everything from cakes to lattes. It has become a ...

From classic Filipino desserts to inventive ube-inspired treats, explore a vibrant lineup of must-try purple yam creations at ...

Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...