Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

The newest Transformers toy series will soon include Optimus Prime, with this version of the Autobot leader given a hardcore military makeover.

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

Transformers has rolled out with several other franchises and brands, with one of these being Mattel's Hot Wheels. Now, this collaboration is being forged once again for the properties' darkest ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

Hasbro is back with another Transformers Legacy United figure as they explore the mythos of the universe. A new figure from Transformers: Prime has arrived with Thundertron. Prime is a highly ...

Takara Tomy has launched their highly anticipated Missing Link C-01 Convoy Optimus Prime in celebration of the 40th anniversary of the Transformers franchise, and it will make longtime fans giddy with ...

As longtime camera makers like Nikon and Canon struggle to adapt to a rapidly changing market filled with competition like smartphones, there’s at least one way to boost the sales of dedicated cameras ...

A cinematic obsessive with the filmic palate of a starving raccoon, Rob London will watch pretty much anything once. With a mind like a steel trap, he's an endless fount of movie and TV trivia, borne ...

What makes Robosen's version of Optimus Prime superior to the regular Hasbro version that you'd find in Target or Walmart? Well for starters, this Optimus Prime can transform on command, as you won't ...