Sunstar Americas has launched GUM Crayola Squeeze-A-Color toothpaste. The toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. ea,ch) with three nonstaining colors and flavors -- ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

SINCE LAST YEAR, Colgate has been using color theory to fix yellow stained-teeth through its Colgate Optic White Purple Toothpaste. On Sept. 15, they released the Colgate Optic White Purple Serum for ...

Procter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes. The bubble gum-flavored toothpaste changes from blue to pink after two ...

Who knew buying toothpaste could get so confusing? In 2023, the global toothpaste market was valued at $18.7 billion, according to Fortune Business Insights, and is expected to grow to $29.06 billion ...

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