Tone, or an author's attitude toward his or her subject, is an important element of communication. Scientific texts are expected to be objective, while memoirs, opinion pieces, persuasive essays and ...

Getting tone right takes work — but it’s critical to the success of your business documents. If you sound likable and professional, people will want to work with you and respond to you. If you come ...

I found myself this week in a strange place as a reader. I read story after story about the horrible disasters in Japan, then found myself riveted to a Rolling Stone cover story about Snooki from ...

It has been four years since IBM's Watson learning machine put the best human trivia buffs to shame with its (literally) encyclopedic knowledge of all things. That was just a demo of the technology, ...

It's bad enough that robots are writing professionally (albeit badly), but now they're criticizing, too? IBM has unveiled the Watson Tone Analyzer, the latest tool in its "cognitive computing" suite ...

Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. We all know that it's important for a brand to have a likable and consistent ...

The ability to write a business letter is an important skill. Even in today's email and text-centered world many occasions arise when informal communication is not appropriate, and a formal business ...