The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball. Golfers can be a picky bunch. If you make a driver in gloss, golfers will ask ...

The Titleist Pro V1 Left Dot golf ball has amassed a cult following. It’s never been added to the retail lineup, and is available only in select fittings, on Tour and in limited releases on a random ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.

This should come as a surprise to no one, but the winningest golf ball brand on the PGA Tour was once again the “No. 1 ball in golf.” Titleist golf balls took the cake again this year by winning a ...