To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

Opinions expressed by Entrepreneur contributors are their own. Surveys are a great way to assess customer satisfactions, marketing channels, product potential, price ranges, website audiences, and ...

Answers to frequently asked questions about the survey plus links to survey stories and archival data.

Anyone who has taken a survey has likely been given the option to “check all that apply” when answering a question. The instruction is widely used in data collection because of its ease and efficiency ...

Employee engagement is one of the biggest factors contributing to retention. In the current hiring crisis, you really can’t afford to lose great employees. But how do you know if your employees are ...

Nonprofits often survey donors, but if they’re not asking the right questions, they may not be getting the data they need to maximize the chances that donors will continue to give. Including one or ...

A workplace climate survey doesn't just determine how comfortable your employees are -- it helps employers gauge employee satisfaction, leadership effectiveness and enjoyment of the work they're doing ...