Super Bowl Sunday not only means a big game, but also big ads. While the Seattle Seahawks were battling it out with the New England Patriots for the title of Super Bowl Champion 2026, some of the ...

The Super Bowl 2026 commercials once again delivered big budget spectacle, celeb overload, and a few head-scratching misfires. Every February, America gathers for football, snacks, and the real main ...

Add Yahoo as a preferred source to see more of our stories on Google. The biggest commercial event of the year. - Don Juan Moore/Getty Images Some people watch the Super Bowl for football. Some people ...

Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw 30 of the 42 total points scored in the fourth quarter. The game also ...

WASHINGTON — Advertisers flock to the Super Bowl each year and are willing to pay a lofty price because so many people watch the big game. In 2025, a record 127.7 million U.S. viewers watched the game ...

At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile. “There is a collective trauma. Everybody is stressed out. It ...

For the 14th straight year, Yahoo Sports is here to escort you through the dizzying array of celebrity cameos, awkward jokes and heartstring-tugs of this year’s waves of ads, updating live as they air ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

But what will stick with you? Here are our takes on the best and worst of the Super Bowl commercial crop for 2026. Genius! It’s rare these days for an ad to make you laugh out loud, but this one just ...

At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile. Mister Rogers was invoked twice: Lady Gaga sang his classic ...