Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

It seems that everywhere we go, there […] The post Starbucks CEO Announces Plans To “Sunset” Nearly 100 Concept Locations ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

He was CEO of Chipotle for six years before joining Starbucks, and under his leadership, Chipotle swiftly bounced back from food safety scares, improved its annual sales and its stock climbed 773% ...

With Starbucks’ (NASDAQ:SBUX) new CEO Brian Niccol stepping into his role in September 2024, investors have now had nearly a year to digest some of the changes he’s made at the helm. And thus ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.