Channel 4 Sales has secured national diamond, jewellery and watch retailer Beaverbrooks as the official sponsor of its Festive Entertainment programming across ...

A Dubai-based company has come to the rescue of Channel 4 Racing, becoming its main sponsor in an estimated £4 million deal. A company owned by the Dubai government is reported to have become Channel ...

Nissan Commercial Vehicles aims to boost its market awareness through a sponsorship deal with Channel 4’s The Scrappy Racers. This is a spin-off of Scrapheap Challenge, which is sponsored by Nissan’s ...

Channel 4 Sales has secured Tesco Whoosh as the new sponsor of its ‘Channel 4 Comedy’ strand of programming. The deal marks the first time Channel 4 has included YouTube inventory as part of a ...

Channel 4 has signed the global leisure and travel company TUI as the sponsorship partner for season four of Married at First Sight UK. In addition to the TUI brand featuring across E4, Channel 4 ...

Channel 4 is set to launch a series of live, interactive sponsorship idents for Fosters tonight around comedy game show 8 out of 10 Cats Does Countdown. The longer, bespoke idents will feature ...