As other brands flock to Roblox, Shipt has partnered with Voldex, an online gaming development company, to create a back-to-school experience within Driving Empire, a racing game on Roblox, according ...

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

The delivery app Shipt released a delivery challenge featured on Roblox's popular "Driving Empire." It felt like gamified gig work, with the mindset of a "Fast & Furious" driver racing against the ...

A Roblox player showcases a 90s shopping mall project nearing completion. This will be the user’s third project update on Reddit, which featured the addition of the “Dan’s Coffee” café. The player ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...