What Dabur Vatika seems to understand is that audiences no longer want to feel like they are watching ads. They want entertainment and storytelling first, then the product.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Kylie Jenner has been slammed for a video advertising her new baby ...

The anti-LGBTQ+ hate group One Million Moms is freaking out over what they call a “disgusting” children’s shampoo commercial because it features a young boy in a rainbow skirt and white jumpsuit ...

A Pantene shampoo ad from the Philippines that points out how women and men are labeled differently when doing the same things has created a buzz on social media in recent weeks, drawing mainly praise ...

The homophobic Christian hate group One Million Moms has found a new advert to lose their mind over. This one’s for Aveeno Kids Shampoo. The pressure group typically takes aim at commercials that ...

ANKARA, Turkey -- Turkey's Jewish community was on Monday protesting a Turkish commercial that uses an old film footage of Adolf Hitler to sell shampoo. Subscribe to read this story ad-free Get ...

A Pantene shampoo ad from the Philippines is pointing out how women and men are labeled differently when taking on the same roles – and it's generating a huge buzz. In a one-minute video men and women ...