The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. Google claims AI Overviews generate the same ad revenue as ...

We Are Where Google and ChatGPT Are Not ' - New Platform Enables Discovery Across Telegram, WhatsApp, Facebook, Discord, and SlackLONDON, Nov.

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing strategy as the brand accelerates its international e-commerce expansion. The ...

What Is Search Engine Marketing (SEM)? Search Engine Marketing, often abbreviated as SEM, is a form of digital advertising that aims to increase a website’s visibility on search engine results pages ...