The Sexual Tipping Point® model illustrates whether a person is “turned on or turned off,” with the simultaneous capability of depicting all the complex multifaceted factors intrinsic to understanding ...

Investment managers are navigating a challenging environment defined by rising costs, shrinking margins, and accelerating ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Paul Argus is the CMO at smrtr. In this piece, he explains why ‘STP marketing’ is still so popular and how marketers can connect with profitable segments using data. In the world of modern marketing, ...