SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with ...