Return on investment (ROI) is an approximate measure of an investment's profitability. It's calculated by subtracting the ...

Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

What Is Return on Investment (ROI) and How Is It Calculated? Your email has been sent Return on Investment (ROI) measures the profitability of an investment. This guide explains what ROI is and ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

When the time comes to get in line to ask the chief financial officer (CFO) for budget money for cloud services, will you be ready to compete with everyone else in the organization who also has their ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...