Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Demographics & Player Experience Roblox skews younger, with 54% of users under 13, according to Statista (June 2025). It thrives on social play, in-game currency (Robux), and creator economies.

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive ...

business | Technology Roblox game-buying frenzy is turning teens into millionaires As the company grows toward 100 million active daily users, contributors are finding there’s money to be had.