Rocket Reels is India's first vertical OTT platform, offering bite-sized, mobile-first original series in diverse genres for the on-the-go generation. Rocket Reels, India’s first vertical OTT platform ...

Meta’s Reels has solidified its position as India’s most popular short-form video platform, according to a new study commissioned by the company. The research, conducted by IPSOS, shows that 92% of ...

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In the ever-scrolling world of Instagram, one thing is clear attention is currency, and Reels are the mint. For a new generation of Indian startups, the homepage isn’t a website, it’s a 9:16 frame on ...

Instagram has chosen India and South Korea to test a new interface that displays the app’s Reels page first. The company first showed off a similar design when it launched its first iPad app earlier ...

Instagram’s AI voice translate will soon support Bengali, Tamil, Telugu, Kannada, and Marathi. Creators can dub, lip-sync ...

Meta-commissioned Ipsos data says short video is now India’s daily habit, and Reels sits at the centre of it. We examine the numbers, the context, and the caveats. Five years after Instagram Reels ...

Opening the Instagram app may soon feel very different, as the platform begins testing a significant redesign that prioritises its short-form video feature, Reels. For a select group of users in India ...