Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

(By Pat Bryson) “I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach consumers even when they don’t know they are being reached. So, they can’t ...

The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to fundamentally expand their operations.

FIRST ON FOX: When it comes to political advertising in national or statewide campaigns, radio is often the third wheel in comparison to TV and digital. But a new research memo shared first with FOX ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

According to the Radio Advertising Bureau the Grand total Radio revenues increased 1 percent in 2006 over 2005, boosted by a 10 percent increase in non-spot dollars over that same time period. Total ...

NEWTOWN SQUARE, Pa., July 27, 2021 /PRNewswire/ — The Radio Agency recently revealed some surprising facts related to the cost of running a radio ad campaign for a typical organization or business. In ...

The next time you turn on commercial radio, the company controlling the ads you hear could be the Internet business Google. The company that made search engines profitable has begun testing its ...

As I pen this column, there’s an AARP Member who is presently driving north on I-95 from South Florida to the Empire State. Like other “snowbirds,” Bubbe from Boca has packed her car, put the cute ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Along Peterson Avenue on the city’s northwest side sits a succession of relatively pristine, albeit aging, examples of garden-variety midcentury modern architecture. Among these mostly commercial ...