“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, an independent consultant and ...

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Triscari, CEO of Labmatik. Last year we saw material interest around ...

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and ...

There has been a surge in programmatic buying among online marketers in the past two years. A recent review by the Association of National Advertisers (ANA) and Forrester, found 79 percent of buyers ...

Programmatic advertising is sweeping the digital landscape. While it’s long been a staple in online, mobile programmatic bidding is taking off like a rocket -- and without third-party cookies to boot.

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

In a post-GDPR and header-bidding world, the relationship between buyers and sellers of inventory in the region will be increasingly complex. For the second half of 2018, IAB Singapore’s Programmatic ...

Global ecommerce platform Criteo has launched technology for bringing programmatic buying to retail media. The company claims that unlike traditional publisher sites, retail platforms demand relevant ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, As UK's Managing Director, Oliver ...