The Running Man is loaded with some pretty egregious product placement, which wouldn't be a bad thing if it wasn't the ...

Yellowstone fans have shared their disappointment with the perceived obvious product placement in the most recent episode of the hit show, pointing out that co-creator and writer Taylor Sheridan's ...

Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through ...

After an unexplained absence, Apple products have officially returned to NBC’s The Office, which wrapped up its seventh season last night. Apple gear was prominently seen and mentioned during the show ...

The 30-second spot is alive and thriving, and its impact on consumers isn’t going away anytime soon, according to a recent survey by FIND/SVP. According to the survey, the New York City-based business ...

We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product placement from TV shows and data on retail sales of cigarettes to estimate a demand ...

When gaunt, undernourished Colby Donaldson took his first look at the Pontiac Aztek sports utility vehicle he won on "Survivor," he offered a rhapsody of praise."How wild is this thing!" he ...

TV product placement will be coming to your favorite shows -- complete with an explanation. Five members of the Federal Communications Commission have approved a plan to rewrite disclosure rules for ...

In the world of product placement and branded entertainment, most marketers negotiate long and hard and then pay hefty prices to have their brands woven into the story lines of scripted programming or ...

Chris Hackley has in the past received funding from the ESRC. Rungpaka Amy Hackley does not work for, consult, own shares in or receive funding from any company or organization that would benefit from ...