Cincinnati-based Procter & Gamble is getting back into the daytime TV soap opera business. P&G — which filled radio and TV airwaves for 70 years with Ma Perkins, Guiding Light, As The World Turns and ...
Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the past. The consumer-products giant behind household staples like Tide, Crest and Pampers has been ...
Composite reel created by Procter & Gamble containing single episodes of two soap operas, The First Hundred Years (1952 May 14) and The Guiding Light (1953 January 27). Includes television commercials ...