Ever tried selling a car called “Corpse by Fisher” in Flanders? Or marketing a soda that “brings ancestors back from the grave” in Taiwan? These stories show us that words are very important in global ...

“Ohio.” “Brat.” “Cringe.” “Weird.” Coconut emojis. Viral memes are omnipresent this campaign season, distilling concepts, images and ideas into simple, replicable formats that spread rapidly online.

In the aftermath of the recent U.S. military strikes on Iran, one truth stands out above all: language is not just a means of communication—it is the lens through which we interpret, react to, and ...

In the age of expanding fascism, the power of language is not only fragile but increasingly threatened. As Toni Morrison has noted, “language is not only an instrument through which power is exercised ...

The contents of this article are a pragmatic, simplified, and adapted version of John Austin’s (1962) work on speech act theory (SAT), first presented at Oxford University between 1951 and 1954 and at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s only been about 18 months since we let the generative AI genie out of the bottle, but ...