Jan 22 (Reuters) - Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the ...

Long before he ever made tequila, David Rodríguez García was paid to protect it. While Rodríguez is now well-known for being Patrón’s master distiller, in the mid‑1990s he was one of the very first ...

Patrón has long been a staple top-shelf tequila, but the storied brand’s new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean’s “heaven” in Spanish—looks to ...

Patron CMO Lee Applbaum talks about the brand’s artisanal line and the evolution and challenges of the growing tequila market. Once upon a time, the process of making tequila involved crushing agave ...

Nearly four decades after hitting the market, Patrón Tequila is reimagining its iconic short-and-stout bottle — without veering too far from the formula. Last week, the Bacardi-owned brand rolled out ...

Something called National Tequila Day happened this past weekend, and one PR hack or another asked us to write about it promoting some brand or other. No go. However, it does give me an opportunity to ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

Patrón's newest premium tequila may also be its most old-fashioned. Visitors to the brand's distillery in Jalisco, Mexico, have long heard how its core line of tequilas is a blend of two different ...

Jan 22 (Reuters) - Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the ...