The College Sports Commission continues to clear money-making deals for NCAA student-athletes to the tune of hundreds of millions of dollars ...

Years before OpenAI became the biggest name in AI, Michigan quietly put $20 million into the company through its endowment.

CLEVELAND, Ohio — Sonny Johnson thought all he had to do one February morning was keep a secret from his son. He planned to ...

NIL is a set of rules giving college and high school athletes the right to benefit financially from the use of their names, ...

Since March 1, NIL Go has cleared nearly $76 million in deals, according to the College Sports Commission. The CSC released ...

Forbes contributors publish independent expert analyses and insights. Nathan Goldman is a tax prof. at NC State Univ. The 2025-2026 college basketball season kicks off on November 3. The defending ...

Charles Barkley is voicing strong concerns over the current state of NIL compensation in college athletics. While the former Auburn standout reportedly earned $40.6 million during his 16-season NBA ...

With the LSU Tigers, NIL is a heavy factor in pulling together recruiting success.

NIL is a staple of modern college basketball. So, how much NIL value does UConn coach Dan Hurley think is necessary to win ...

North Carolina lawmakers are weighing Senate Bill 229, which would limit the transparency of public universities' NIL funding ...

With the transfer portal opening on March 24 and NCAA revenue sharing set to begin in July, college basketball's offseason is shaping up to be the wildest yet. The new NCAA revenue-sharing model still ...

When college athletes start signing endorsement deals, promoting brands on social media, and earning money from their name, image, and likeness (NIL), the impact reaches far beyond personal profit.