If we could raid Carli Bybel‘s vanity, we would. The beauty guru, 28, has been creating dreamy makeup tutorials on YouTube for nearly eight years, so it’s no surprise that she’s accumulated one of the ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. In the digital age, the term influencer has transcended ...

BH Cosmetics has long been heralded as the brand to shop if you're looking for good quality makeup and cosmetics tools. Plus, the brand's collaborations are super on point (that Ashley Tisdale ...

YouTube beauty guru Carli Bybel shows us how to apply lipstick perfectly. To get the perfect lip, Bybel recommends three easy steps: overline with lip liner; fill in with matte lipstick; and top off ...

When Carli Bybel uploaded her first YouTube video in 2011, the world could never be prepared for the ensuing era of social media influencers, and the abrupt beauty industry shifts that followed ...