It’s fair to say that most CRM platforms these days do not consist of a single operational construct but are in fact collections of integrated modules that utilize data and influence workflows in ...

A slow-growth economy and tight corporate budgets are forcing companies to shift their focus from long-term to short-term needs. One result: Corporate execs are questioning whether to scale back – or ...

In anticipation of a general audience release in September, open-source CRM provider Zurmo has further developed its CRM gamification, social CRM functionality, mobile integration, and email ...

Business software maker SAP will unveil a module for its hosted CRM offering at its Sapphire customer event next week. SAP Marketing on-demand will be the second of three core CRM modules that the ...

Microsoft Dynamics 365 is a customer relationship management tool ideal for sales and marketing teams that optimize sales processes at scale. Microsoft Dynamics 365 is a comprehensive portfolio of ...

What happens when a $16 billion, 37-year-old chain wants to tackle CRM for the first time? Whole Foods is about to find out. At best, a properly integrated CRM program is complex, given the huge ...

Is there really a difference between a project management and a customer relationship management application? Maybe you can make the case if you're running a larger organization. But if you're a small ...