The shift toward on-demand traffic models is reshaping the economics of marketing. Instead of relying on expensive auctions ...

Change management is a multibillion-dollar industry built on the fundamental claim that most people dislike change, and that someone needs to manage that resistance. But after decades of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When someone asks you to change something about yourself, you can respond in a variety of ...

Training AI models used to mean billion-dollar data centers and massive infrastructure. Smaller players had no real path to competing. That’s starting to shift. New open-source models and better ...

New joint safety testing from UK-based nonprofit Apollo Research and OpenAI set out to reduce secretive behaviors like scheming in AI models. What researchers found could complicate promising ...

Google LLC today introduced a new large language model, Gemini 2.5 Flash-Lite, that can process prompts faster and more cost-efficiently than its predecessor. The algorithm is rolling out as part of a ...

Climate change is a major economic threat. With a new model, economist Andrea Titton shows how climate disasters can disrupt ...