Metaverse ads aimed at children under 13 could be particularly manipulative, given that young children may not be able to distinguish content from ads in virtual reality worlds, the self-regulatory ...

An advertising watchdog is warning companies that the industry's self-regulatory guidelines for ads to children apply in the nascent metaverse. The compliance warning, issued by the BBB National ...

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

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There has been a lot of online chatter around the metaverse, its game-changing potential, and impact on the future of commerce, connectivity, and interactivity. If you're unfamiliar with the term ...

To define what advertising might look like in the metaverse – and what the role of ad agencies might be within that – we need to first understand the two current states of play. You can read more ...

While many talk about the metaverse and build businesses around it, there has yet to be a standard agreement on what constitutes it. The popular view of the metaverse is a virtual reality and ...

Meta has discovered that the fastest way to add tens of billions of dollars in market value is not to sell more headsets, but ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Despite the company's recent results, Meta stock has stalled over the past year, gaining roughly 9%. There has been a ...