Wondering how Marty Schwartz became the one-man brand known as Marty Music, responsible for teaching countless people how to play the guitar over the last 15 years or so via lessons on his YouTube ...

Marty Schwartz uploaded his first guitar tutorial in order to make sure one of his students was practicing. He now teaches people online through guitar tutorials and gets 7 million views a month.

“It’s crazy,” says Carlsbad resident Marty Schwartz, “so far my lessons have gotten over a half a billion hits on YouTube. Not to sound pompous, but I am the number-one online guitar teacher in the ...