(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. But all too often, content marketing gets ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it's experienced tremendous growth through online marketing, the ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more ...

Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Several years ago, I was hired by a B2B firm that was in the midst of a perfect storm: missing net-new revenue forecast with severe attrition issues. Clients were leaving and the sales funnel was not ...