While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

Much of what we write at Hinge focuses on the most effective marketing tactics for professional service firms, offline and online. For example, content marketing, websites, analytics and speaking ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...