One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...
One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...
B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...
Financial software company NeoXam has signed a strategic agreement with Market Data Professionals (MDP), experts in market data management. MDP’s Kees Brooimans, Peter Fruitema and Albert Vliegen, who ...
Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.
Investment management firms are navigating a dynamic environment. As a result, many are seeking new ways to differentiate ...
Even though B2B companies realize the importance of good data management in driving success, the majority still don’t prioritize addressing the data skill gaps in their marketing departments, ...
One of the industry’s worst kept secrets is the extent to which buy-side and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...