Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

Essentially, VMA uses artificial intelligence and augmented reality to analyse the makeup on the user’s face entirely through voice prompts. So after you brush your foundation on, you can ask the app ...

Blush is hands-down my favorite makeup product. When I don’t feel like putting on a full face of bronzer and contour, I'll never skip blush — it brightens, lifts, and adds luminosity to any look. And ...

The brand is one of the biggest on the market.

A study from Circana revealed UK brands enjoyed a bigger spike in sales than French labels last year READ MORE: How Team GB fever is making the British flag cool again Make-up lovers around the world ...

If you're one of the 43% of female commuters across the nation that applies makeup on the move as part of their daily routine, you'll know it's not always always smooth sailing – or blending. New ...