The cohort's entry to beauty was a seemingly monolithic, frenzied one. But the favorite brands, influencers and purchase ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We’ve heard the stories of tweens wreaking havoc in Sephora stores and racking up $800 carts full of ...

Whether she's redecorating her room for the third time or amassing a beauty collection that's bigger than yours, we found the gifts that’ll make her think you're a mind reader. Chunky knit blankets ...

Every woman should have this blush stick in her bag — a gentle grazing adds just the right amount of color. It also gives ...

Remember back in the day, when most girls weren’t allowed to wear makeup until their sixteenth birthday? If Walmart has their way, girls as young as eight will soon be rocking smoky eyes on playdates!

MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

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SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

New York (CNN) — Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid ...

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