The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

It was 2019 and the email marketing program at retail chain Aaron’s needed a reset. The list was dirty. The sends were batch and blast. And the content was dry, said Hody Crouch, vice president of ...

Running a small business often means wearing many hats, and marketing can be one of the most challenging areas to tackle, especially with limited resources. SMEs often struggle to reach their ...

Opinions expressed by Entrepreneur contributors are their own. E-mail marketing is an easy and cost-effective way for anyone to reach their target audience. We’ve seen it work for all kinds of small ...

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media ...

Chances are, most of your customers spend much of their workday on email. Are they engaging enough with your emails, though? At a time when in-person networking is still not back in full swing and the ...

Opinions expressed by Entrepreneur contributors are their own. The arrival of a new year can help motivate us to set goals that prompt great results. While eating healthy and getting more exercise are ...