CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

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Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Starbucks made some major changes to its long-standing loyalty program last month.

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

Digital wallet technology is closing the loyalty gap between independent businesses and major chainsPoland, May 2, 2026 -- ...

Flight Centre Travel Group’s ambitious play to capture a greater share of Australia’s booming travel market is gaining early ...