OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics is championing female empowerment in a new digital frontier, venturing into video gaming to reach millions of passionate Gen Zs, who are less likely ...

E.l.f. Cosmetics has partnered with Kathleen Belsten, a popular Twitch gaming streamer and social media personality who goes by the name Loserfruit, or Lufu, according to a news release. With the ...

Following on from Ninja’s Fortnite Icon Series skin comes the Loserfruit skin for Australian streamer Kathleen Belsten. And following a delay to the skin by Epic Games from its initial June 3 release ...

More than 6.1 million individuals, disproportionately Gen Z, log onto the Twitch platform daily, watching live content, and engaging with their favorite creators. In all, they consume an incredible ...