A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Lionel Messi, along with personalities like LeBron James and Novak Djokovic, are among the biggest sports figures in the United States. Messi, 38, arrived in Major League Soccer in the summer of 2023 ...

The stars were out in South Florida on Friday night. Soccer legend Lionel Messi made his Inter Miami debut as the MLS club took on Mexican side Cruz Azul in the Leagues Cup. Messi wasn't named in ...

Roger Federer is now a part of an elite club. The tennis legend is now reportedly a billionaire and joins the likes of LeBron James and Lionel Messi, who have leveraged their success in their ...

Last night, Messi made his debut for Inter Miami CF against Cruz Azul in the Leagues Cup. Although he did not start the game, his impact was surely felt. In the 93rd minute, the score was tied at one.