A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

The stars were out in South Florida on Friday night. Soccer legend Lionel Messi made his Inter Miami debut as the MLS club took on Mexican side Cruz Azul in the Leagues Cup. Messi wasn't named in ...

Lionel Messi, along with personalities like LeBron James and Novak Djokovic, are among the biggest sports figures in the United States. Messi, 38, arrived in Major League Soccer in the summer of 2023 ...

Last night, Messi made his debut for Inter Miami CF against Cruz Azul in the Leagues Cup. Although he did not start the game, his impact was surely felt. In the 93rd minute, the score was tied at one.