The Transformers franchise is one of the premiere toy properties in the world, having been rolling out and going strong for ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

The Transformers have long been a godsent idea for toymakers. Ever since the notion of robots that can transform into vehicles and whatnot was first floated in the 1980s, markets all over the world ...

Shane Romanchick is a TV and Movie News author for Collider. He also runs his own blog Entershanement Reviews where he writes about and reviews the latest movies. He graduated from Regis College in ...

Lego has teased its next set, which will give fans of Hasbro's Transformers the opportunity to build Autobot leader Optimus Prime. The actual set wasn't shown, but the reveal was teased in a tweet on ...

Two years ago, Lego released easily one of its best collectibles in the form of a fully functioning Optimus Prime, and this year, the Autobot leader is being joined by his favorite scout, Bumblebee.

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Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...