During MediaPost’s Email Insider Summit in April, I had the pleasure of sitting on a panel with Chris Marriott (The Relevancy Group, LLC), Florence Ho (Wyndham Worldwide), and Nancy Shaver (Experian ...

The business world regularly uses key performance indicators, or KPIs, to track the performance and project the future success of a business organization. No standard list of KPIs exists that the ...

Key performance indicators let you evaluate how well your business is meeting its targets. For KPIs to be effective, they must have characteristics that define business performance and clearly ...

Key Performance Indicators (KPIs) are of crucial importance for telling if an organization is on the right path toward achieving its goals. A framework called the Balanced Scorecard has been around ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

Automating Key Performance Indicators (KPIs) offer these advantages and more. By integrating data across multiple systems and processing thousands, even millions, of data rows, you can unleash ...

Reports built on KPIs are like having 10 different managers telling you 10 different, entirely unrelated stories and leaving you to figure out what they mean when you put them together. That might be ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

The board that oversees your business's operations may be composed of the nicest, most proactive, most inspirational people on the planet. They likely are genuinely excited about the work you're doing ...

Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...