Jaguar will buy back 2,760 2019 versions of its I-Pace electric SUV due to a fire hazard that has not been corrected despite ...
The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...
Jaguar is copying the trend of going electric only (at a time ... Whatever Chinese automaker will then use the brand to churn out a bunch of dull electric crossovers and SUVs, which is pretty much ...
The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...
Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will ...
The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.
Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...
Jaguar was the typical British sportscars and luxury limousine brand. But the world and cars have changed. Dramatically.
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...
Jaguar is undergoing a transformative shift, with plans to reposition itself as a high-end luxury electric vehicle (EV) brand ...